Copyright is to the cultural and creative sector, what patents are to industry and technology. The protection of copyright is an element vital to the very survival of the creative industry. Despite the fact that more creative content is being consumed today than ever before (think of the record levels reached by the music), on services such as user-uploaded content platforms and content aggregation services, the creative sectors (among others rights holders, artists and producers) have not seen a comparable increase in revenues from this increase in consumption.