There are strong emerging trends that continue to pose a major threat to IP rights, including increased sales of high-value counterfeit items such as handbags, watches and electrical appliances, and strong growth in the use of social media to facilitate access to counterfeit goods. More and more consumers are also turning to the internet to source both legal and pirated copyright content, legal and illegal audio-visual streams and genuine goods as well as counterfeited items. As demand for faster and cheaper access to content and goods grows, criminals are finding newer and more innovative ways to meet that demand. Additionally, changes in consumer behaviour make it difficult to fully measure the scope and scale of IP crime in the UK, or to know whether or not we are seeing a genuine reduction in criminal activity. Similarly, the global nature of the internet increases the challenges and complexities involved in measuring and addressing IP infringement and counterfeiting.